Chip+Malt restaurant is a new approach to quality ingredients with the traditional delicious British-style fish&chips core menu. Edit Undo took the core values of sustainability in the food, and wanted to create a brand with the same ethos through its creative output. We took on every aspect of this branding in order to ensure the brand was not compromised. We also created photography that captured the delicious food offered at C+M, but also the space itself and it’s light and inviting feel. From logo to branded collateral, menus, website, photography and advertising, we fully executed the C+M brand across all media ensuring brand consistency was carried out.