Tasked to ideate and produce branded social assets for 4 of its brands, General Mills was looking for a team to understand each individual brand’s differences but execute an intelligent production simultaneously. EUD needed to storyboard, direct, and illustrate how each asset for each brand would align with its established aesthetic while also creating creative differences that each social channel could grow into. We conceptualized and planned a week of photography and videography with multiple sets and, in the end, produced stand-out assets that each brand utilized for a year’s worth of content throughout the channels.

Annie’s Homegrown / Epic Provisions / Nature Valley / Larabar